George Yip

George Yip

Imperial College London

Fellow of the Academy of International Business. Emeritus Professor of Marketing and Strategy at Imperial College Business School in London. Distinguished Visiting Professor at Northeastern University in Boston. Thinkers50 Hall of Fame. Editorial Advisory Boards of California Management Review and MIT Sloan Management Review. Author or co-author of Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China’s Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012).